Job Description

Community Growth Lead Job Summary:

We are looking for a dynamic and experienced Community Growth Lead to become part of a prestigious, globally recognized Association in Washington, DC . As a Community Growth Lead, you will be responsible for developing and implementing strategies that drive member acquisition, engagement, retention, and revenue growth while building and nurturing a vibrant community around the brand. This role requires a data-driven leader who can blend creativity with strategic thinking to identify growth opportunities, optimize campaigns, and build scalable systems that accelerate business performance while fostering meaningful relationships with members, stakeholders, and volunteers.

Community Growth Lead Responsibilities:

• Develop and execute a comprehensive growth and community-building strategy aligned with organizational objectives.
• Identify and prioritize ways to move free to paid users through channels, leveraging organic and paid strategies.
• Develop segment specific strategies using test-measure-pivot-iterate cycle that drive customer expansion through upselling, cross-selling, and benefits adoption.
• Test and evaluate community engagement platforms for various segments such as volunteer forums, social media groups, and other digital channels.
• Work with content teams to create compelling content to educate, inspire, and engage the community.
• Develop systems to gather community feedback and insights to inform product development, marketing campaigns, and business strategies.
• Collaborate with product, marketing, and technology teams to align growth strategies with product enhancements and campaigns.
• Work closely with product management teams to identify opportunities for product improvements, feature development, and user experience enhancements that align with growth and community goals.
• Provide insights to the product team based on community feedback, data analysis, and market research to inform roadmap decisions.
• Manage and analyze data from multiple sources to uncover insights and inform strategic decisions.
• Design and oversee A/B testing, user segmentation, and performance optimization initiatives to identify high growth strategies.
• Establish KPIs to measure growth and community performance and deliver actionable insights to key stakeholders.
• Mentor a team to execute strategies effectively.

Community Growth Lead Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field (master’s degree preferred).
• 10+ years’ experience including 6 years in a growth-focused leadership role with expertise in community management along with team oversight.
• Experience in a non-profit highly desired.
• Strong analytical skills with expertise in data analysis, market research, and performance metrics.
• Experience in performance marketing, SEO, SEM, CRM strategies, and data analytics tools.
• Expertise in Adobe Target for A/B testing, personalization, and optimization.
• Experience with SAS tools for data analysis, modeling, and insights generation.
• Proven expertise in community-building strategies to boost engagement and retention.
• Exceptional communication skills with the ability to inspire and influence cross-functional teams.
• Strong project management skills with a results-driven mindset.
• Familiarity with growth hacking techniques and rapid experimentation frameworks.

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