Job Description

Digital Marketing and Content Specialist

Minneapolis / St. Paul, MN area (Hybrid)

• Reports to: Director of Marketing

We're looking for a creative, experienced Digital Marketing & Content Specialist who can write with purpose and execute with excellence.

This is a key role for a confident communicator who can own both content development and digital execution. If you're someone who can expertly translate strategy into on-brand copy—and then bring it to life across email, SEO, web, social, and more—we want to meet you.

You'll be joining a collaborative, high-performing marketing team that values initiative, cross-functional partnership, and a shared commitment to expertise and excellence. The right candidate will be an excellent writer with a background in digital marketing and advertising, an eye for detail, and a passion for doing great work that moves the needle.

ABOUT THE ROLE:

• This is a remote position that blends writing and digital execution. You will create and adapt messaging across platforms, help execute digital campaigns, manage organic social, build and send emails, support SEO efforts, and provide insights based on performance
• You won't need to build the strategy—but you do need to understand it, work within it, and push it forward with smart thinking and on-target content

WHAT YOU'LL DO:

• Write brand-aligned content for websites, blogs, case studies, emails, video scripts, internal communications, and sales support
• Generate proactive content ideas and messaging based on business goals and audience insights
• Execute email marketing campaigns using HubSpot or similar tools
• Support SEO efforts with keyword-informed, optimized copy
• Coordinate and maintain website updates for clarity, accuracy, and messaging
• Manage and publish social media content across LinkedIn, Facebook, Instagram, YouTube, and X
• Analyze performance and report key insights that help optimize campaigns and content
• Collaborate with a digital agency to ensure ad campaigns reflect the brand and drive results
• Contribute positively to the team by demonstrating servant leadership, driving excellence, and advising cross-functional partners

QUALIFICATIONS:

This is not a beginner role. We are looking for a proven professional who brings demonstrated excellence in both writing and digital marketing. The right candidate has been there, done that—and has results to show for it.

• At least 6+ years of high-impact experience in content and digital marketing, with a track record of delivering measurable results
• Excellent writing, editing, and proofreading skills across channels
• Proven understanding of digital marketing principles (SEO, email, paid/organic social)
• Experience using HubSpot, GA4, social scheduling tools, and CMS platforms
• Strong organizational and communication skills
• A proactive, self-starting attitude and commitment to continuous improvement
• Bachelor's degree in business, marketing, communications, or related field preferred
• Ability to thrive in a remote environment with a self-directed mindset—focused on achieving goals, not just logging hours. Demonstrates initiative, accountability, and a strong sense of ownership

YOU'LL BE SUCCESSFUL IF YOU:

• Understand how to communicate brand value with clarity and creativity
• Know how to shape content for different audiences and channels
• Are organized, thoughtful, and able to manage competing priorities
• Are equally comfortable writing headlines, shaping landing pages, or optimizing email flows
• Can interpret data and apply it to improve results
• Take ownership of your work and enjoy collaborating across teams

WHY THIS ROLE MATTERS:

• You'll play a key part in increasing brand and product awareness in a way that stands apart—helping to share the story of an innovative company that's changing an industry. You'll help build trust with customers, educate the market, and support a range of marketing, sales, and company initiatives
• You'll work with a team that believes in very high standards, shared wins, and enjoying the work along the way
• Compensation is based on experience and will reflect the value you bring to the role

Compensation Range: $80,000–$95,000 annually, commensurate with experience. Benefits include paid vacation/sick leave, health/dental/vision, retirement plan, life/accident insurance, and more.

Hiring is subject to a pre-employment background check and drug screening.

We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.

req25-00339

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