Job Description

Digital Marketing Specialist

A client of 415 Group is actively seeking a Digital Marketing Specialist to join their team in Canton, OH! This role is ideal for a motivated marketing professional who is passionate about digital strategy and execution.

Position Overview:

The Digital Marketing Specialist will collaborate with a Digital Strategy Manager and Project Manager to execute a variety of digital marketing tactics for clients. From SEO and content creation to advertising and analytics, this role involves hands-on execution to drive client success.

Reports To:

Head of Marketing

Key Responsibilities:

• Collaborate with the team to contribute to and execute marketing strategies with urgency.
• Create, optimize, and publish content for websites, blogs, and social media.
• Conduct keyword and competitor research and develop SEO-friendly content.
• Manage and optimize digital advertising campaigns, including PPC, Google Ads, Microsoft Ads, and social media advertising.
• Communicate with clients as needed to understand goals and strategy.
• Work with the Creative Director to ensure content aligns with client needs.
• Utilize content management systems (CMS) to post and optimize content.
• Support new business efforts with competitor evaluations and insights.
• Analyze marketing data using Google Analytics and make data-driven recommendations.
• Utilize Google Search Console, Google My Business, and other digital tools to enhance performance.
• Stay up to date with the latest digital marketing trends and best practices.

Qualifications & Experience:

• 1-2 years of experience in digital marketing execution with proven results.
• Strong attention to detail with the ability to see how your work fits into the bigger picture.
• Google Analytics certification (or willingness to obtain within 90 days).
• Experience creating reports using Google Data Studio or Supermetrics.
• Hands-on experience with SEO, content writing, social media, digital advertising, and various CMS platforms.

Job Benefits:

• 401(k) matching
• Dental, health, and vision insurance

Schedule:

• Day shift, Monday to Friday
• On-site position in Canton, OH (Required commute)

If you're a results-driven digital marketing professional looking to make an impact, we encourage you to apply!

Location: Canton, OH

Job Type: Full-time

Salary: $45,000 - $55,000 per year

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