Job Description

Position Overview:

At Hy-Tek Intralogistics, we engineer cutting-edge warehouse automation and software solutions that help businesses optimize fulfillment and distribution operations. Our proprietary IntraOne software suite is the backbone of modern warehouse management, providing customers with scalable, data-driven solutions for real-time inventory tracking, order orchestration, and automation control.

We are seeking a Senior Marketing Specialist to drive the growth, visibility, and customer engagement of our IntraOne SaaS product. This role is ideal for an experienced B2B SaaS marketer with a background in Warehouse Management Systems (WMS) or enterprise software solutions. You will play a key role in shaping product positioning, demand generation, and content strategy to support lead generation, customer retention, and brand awareness.

Essential Duties and Responsibilities:

Strategic Marketing Execution

• Develop and implement a go-to-market strategy for IntraOne, aligning marketing initiatives with business goals.
• Craft compelling product messaging to differentiate IntraOne in the competitive WMS and warehouse automation software landscape.
• Work closely with the sales and product teams to develop campaigns, content, and materials that resonate with our key buyer personas.

Demand Generation & Pipeline Growth

• Create and execute multi-channel marketing campaigns to drive awareness, high-quality leads, and sales pipeline growth.
• Own marketing performance metrics, analyzing conversion rates, customer acquisition costs, and ROI to optimize strategies.
• Collaborate with digital marketing team on email marketing, digital advertising, SEO, and paid media to maximize inbound traffic and engagement.

Content & Thought Leadership

• Collaborate with marketing content team to develop high-impact content such as whitepapers, case studies, blogs, webinars, and product videos that establish Hy-Tek’s authority in WMS and warehouse automation.
• Identify and partner with industry influencers, analysts, and internal subject matter experts to build credibility and market leadership.

Customer Marketing & Engagement

• Design and execute customer education programs to drive adoption, engagement, and retention of IntraOne.
• Support account-based marketing (ABM) strategies, helping to expand existing customer relationships and generate upsell opportunities.

Cross-Functional Collaboration

• Work closely with sales, product management, and customer success teams to ensure seamless alignment between marketing and business objectives.
• Collaborate with Hy-Tek’s innovation lab and thought leadership initiatives to bring IntraOne’s value proposition to market.

Knowledge, Skills, and Abilities:

Qualifications & Skills

• 5-8+ years of B2B SaaS marketing experience, ideally within WMS, supply chain, or enterprise software.
• Strong experience in demand generation, product marketing, and content strategy.
• Highly data-driven, with a track record of optimizing marketing programs based on performance metrics.
• Expertise in digital marketing, automation tools, and CRM platforms (HubSpot, Marketo, Salesforce, etc.).
• Excellent storytelling and messaging skills, with the ability to translate technical capabilities into customer-centric value propositions.
• Comfortable working in a fast-paced, entrepreneurial environment where creativity and innovation drive results.
• Bonus: Familiarity with warehouse automation, robotics, or industrial technology.

Working Conditions:

• This position reports into our Northern Kentucky offices.
• Travel up to 10% of the time.
• Working in a stationary position for an extended period.
• Operating computers for an extended period.
• Moving or traversing for an extended period.
• This position spends most of the time inside a climate-controlled environment.

***Job requirements listed indicate the minimum level of knowledge, skills, and/or ability necessary to perform the job proficiently. This job description is not an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform other job-related duties as requested by their supervisor, subject to reasonable accommodations. ***

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