Job Description

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently seeking a Director of Marketing for a rapidly growing fitness brand, offering an exciting opportunity to co-lead the development of a new, premium fitness venture in collaboration with a celebrity partner.

This is your chance to be a key player in a groundbreaking initiative that will redefine the fitness industry. As the Director of Marketing , you'll help shape the brand's identity, oversee marketing strategies, and craft narratives that resonate with high-end, lifestyle-focused consumers. You will work closely with the Chief Marketing Officer (CMO) to position this new brand as an industry leader and innovator.

Director of MarketingKey Responsibilities:

• Brand Identity Development : Lead the creation of a distinctive brand identity in collaboration with a creative agency, ensuring the gym brand stands out as a leader in fitness and lifestyle innovation.
• Public Relations Management : Manage the PR agency to execute a comprehensive strategy, enhance brand credibility, nurture media relationships, and secure top-tier press coverage.
• Campaign Leadership : Oversee the execution of 360-degree marketing campaigns across digital, social, experiential, and traditional channels to deliver a cohesive and high-impact brand presence.
• Creative Oversight : Partner with internal and external creative teams to produce premium content that aligns with brand values and engages the target audience.
• Data-Driven Insights : Use analytics and consumer insights to continuously refine marketing strategies and ensure they align with the expectations of affluent consumers.
• Social Media & Influencer Strategy : Develop a social media and influencer strategy that ensures the brand voice and messaging resonate with the target demographic.

Director of Marketing Qualifications:

• 5+ years of experience in brand marketing or public relations, preferably with high-end or lifestyle-focused brands.
• Experience in PR strategy, media relations, and crafting compelling brand narratives.
• Proven success in executing integrated marketing campaigns.
• Strong leadership and cross-functional collaboration skills.
• Experience working with creative agencies to ensure on-brand execution.
• Familiarity with affluent consumer demographics and premium lifestyle trends.
• Proficiency in analytics tools, HubSpot, and social listening platforms. Candidates with a passion for data-driven insights will thrive in this role.

Why Join Us?

• Innovative Opportunity : Help shape the future of a premium fitness brand that is set to disrupt the industry.
• Collaboration with Experts : Work closely with a CMO with deep fitness expertise and a network of creative professionals.
• Growth Potential : Play a critical role in a rapidly growing brand that offers ample room for growth and leadership development.

If you're a visionary marketing leader ready to drive the future of fitness, we'd love to hear from you! Apply today if you meet the qualifications and are excited about leading this premium brand’s marketing efforts.

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